Monthly Archives: Jun 2013

Marketing

Social Media & Systemic Marketing (Hint -it’s not a channel!)

system
A lot has been written about how social media is misunderstood, particularly in regards to determining ROI for this very important media marketing device. Notice I didn’t say, “channel”. The mistake that is being made is that individuals and companies are thinking of social media as a channel. Social media is a system not a simple marketing channel such as direct mail or print media. Systems thinking is

Read More