We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how
Digital Marketing Guru, Pharma/Biotech Marketer, Industry Speaker, Basketball fanatic. #Digitaltransformation #MCM #Biotech
Bristol Myers Squibb's Zeposia launches into crowded MS market https://www.fiercepharma.com/marketing/bristol-myers-squibb-s-zeposia-launches-into-crowded-multiple-sclerosis-market-amid-covid
ASCO data back AZ/Daiichi Sankyo’s Enhertu in new HER2 cancers https://pharmaphorum.com/?p=68099 via @pharmaphorum
AbbVie scores 'game-changer' nod for Oriahnn in uterine fibroids https://www.fiercepharma.com/pharma/abbvie-scores-game-changer-nod-for-oriahnn-uterine-fibroids
What Sanofi Might Buy With Its Regeneron Windfall https://www.barrons.com/articles/what-sanofi-might-buy-with-its-regeneron-windfall-51590590126 via @BarronsOnline
Novartis builds case for MS drug ofatumumab as FDA decision looms https://pharmaphorum.com/?p=67930 via @pharmaphorum
Venture capital found its footing in biotech. Then came the virus. #biotech https://www.biopharmadive.com/news/venture-capital-biotech-coronavirus/577644/ via @BioPharmaDive
- Defined Phases in Your Digital Transformation Journey.
- The M.O.L.E. System Perspective: Step towards Digital Transformation
- The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.
- MCM Optimization: An Inept Plan for Your Marketing Platform Causing Incompetent MCM Strategy!
- Analyzing Failure in Your Digital Content Strategy