Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

Sep 1,2017 / By Neil Keene / No Comment

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in

Re-Think Your MCM Journey

Mar 29,2016 / By Neil Keene / No Comment

So, where are we now?
I recently have spoken with a few industry leaders at pharmaceutical industry conferences and inevitably they ask “Neil, how can I re-organize the way we do business to maximize my Multichannel and content marketing strategy?” This conversation inevitably leads to a series of

MCM Disruption Fueled by the Burst of New FDA Approvals

Jun 26,2015 / By Neil Keene / No Comment

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

Category : MCM

Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

Re-Think Your MCM Journey

MCM Disruption Fueled by the Burst of New FDA Approvals