Category : Marketing

Marketing MCM Start-up

Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in

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Marketing MCM

Re-Think Your MCM Journey

So, where are we now?
I recently have spoken with a few industry leaders at pharmaceutical industry conferences and inevitably they ask “Neil, how can I re-organize the way we do business to maximize my Multichannel and content marketing strategy?” This conversation inevitably leads to a series of

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Marketing MCM Start-up

MCM Disruption Fueled by the Burst of New FDA Approvals

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical.   In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

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Marketing Start-up WorkLife

On the Edge of Failed Leadership: Start-up Mentality and Desire

Minolta DSC
I recently watched a profile on 60 Minutes that profiled the author Alison Levine which motivated me to blog on some important insights into leadership. In case you don’t know her, Alison is the author of the New York Times best-selling book, “On The Edge”. The Edge reflects on the lessons learned from

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Marketing

Social Media & Systemic Marketing (Hint -it’s not a channel!)

system
A lot has been written about how social media is misunderstood, particularly in regards to determining ROI for this very important media marketing device. Notice I didn’t say, “channel”. The mistake that is being made is that individuals and companies are thinking of social media as a channel. Social media is a system not a simple marketing channel such as direct mail or print media. Systems thinking is

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