Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

Sep 1,2017 / By Neil Keene / No Comment

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in

Marketing MCM

Re-Think Your MCM Journey

Mar 29,2016 / By Neil Keene / No Comment

So, where are we now?
I recently have spoken with a few industry leaders at pharmaceutical industry conferences and inevitably they ask “Neil, how can I re-organize the way we do business to maximize my Multichannel and content marketing strategy?” This conversation inevitably leads to a series of

Marketing MCM Start-up

MCM Disruption Fueled by the Burst of New FDA Approvals

Jun 26,2015 / By Neil Keene / No Comment

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

Marketing Start-up WorkLife

On the Edge of Failed Leadership: Start-up Mentality and Desire

Jul 15,2014 / By Neil Keene / No Comment

I recently watched a profile on 60 Minutes that profiled the author Alison Levine which motivated me to blog on some important insights into leadership. In case you don’t know her, Alison is the author of the New York Times best-selling book, “On The Edge”. The Edge reflects on the lessons learned from

Category : Marketing

Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

Re-Think Your MCM Journey

MCM Disruption Fueled by the Burst of New FDA Approvals

On the Edge of Failed Leadership: Start-up Mentality and Desire

Social Media & Systemic Marketing (Hint -it’s not a channel!)