A lot has been written about how social media is misunderstood, particularly in regards to determining ROI for this very important media marketing device. Notice I didn’t say, “channel”. The mistake that is being made is that individuals and companies are thinking of social media as a channel. Social media is a system not a simple marketing channel such as direct mail or print media. Systems thinking is
Digital Marketing Guru, Pharma/Biotech Leader, Industry Speaker, Basketball Fanatic. #Digitaltransformation #MCM #Biotech
Eli Lilly wins FDA approval for first-ever treatment for hair loss caused by autoimmunity https://www.statnews.com/2022/06/13/eli-lilly-wins-fda-approval-for-first-ever-treatment-for-hair-loss-caused-by-autoimmunity/ via @statnews
J&J jumps onto Evotec’s receptor platform in drug discovery deal https://www.fiercebiotech.com/biotech/jj-jumps-evotecs-receptor-platform-drug-discovery-deal
Watch: Apple CEO @tim_cook worries losing privacy to big tech could change people's behavior https://ti.me/3GWogwY
ASCO: BioNTech's Roche-partnered cancer vaccine combo hints at survival benefit in pancreatic cancer https://www.fiercebiotech.com/clinical-data/biontech-touts-early-data-roche-partnered-cancer-combo-hinting-it-could-dent-prostate
Congratulations to Kim Johnson, @OgilvyHealth, for earning a spot on MM+M's Women of Distinction list! #MMMWomenOfDistinction https://fal.cn/3pg2y
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