Marketing MCM Start-up

MCM Disruption Fueled by the Burst of New FDA Approvals

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical.   In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

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Marketing Start-up WorkLife

On the Edge of Failed Leadership: Start-up Mentality and Desire

Minolta DSC
I recently watched a profile on 60 Minutes that profiled the author Alison Levine which motivated me to blog on some important insights into leadership. In case you don’t know her, Alison is the author of the New York Times best-selling book, “On The Edge”. The Edge reflects on the lessons learned from

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Start-up

WhatsApp Founders: From Rejection to $Billion Payday

Their no-nonsense commitment to keeping WhatsApp free of advertising and respecting users’ privacy is what drew millions of users to the app when it launched in 2009. Two recent interviews—one with Wired UK and another with Forbes—dig deep into the founders’ backgrounds, revealing

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WorkLife

Journey Into Your Day

It was a journey.  That is what you will say at the end of your career, your life, your day.  Will that journey be something you will take you forever to relate and something that you can use to inspire others, perhaps your children, in

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Marketing

Social Media & Systemic Marketing (Hint -it’s not a channel!)

system
A lot has been written about how social media is misunderstood, particularly in regards to determining ROI for this very important media marketing device. Notice I didn’t say, “channel”. The mistake that is being made is that individuals and companies are thinking of social media as a channel. Social media is a system not a simple marketing channel such as direct mail or print media. Systems thinking is

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