I like to ask, “What’s your system and how does it work?” In my time studying system thinking with Jamshid Gharajedagi, I transformed my thinking about organizational change for the future. If you haven’t read his book, “Systems Thinking, Managing Chaos and Complexity. A Platform for Designing Business Architecture”, I strongly recommend you check it out: Systems Thinking. I believe and still adopt today that the 1st step of taking on any project is to define the mess. Specifically, we need a preconceived understanding of Continue reading “The Value of Defining Your Omnichannel ‘Mess’”
So, where are we now?
I recently have spoken with a few industry leaders at pharmaceutical industry conferences and inevitably they ask “Neil, how can I re-organize the way we do business to maximize my Multichannel and content marketing strategy?” This conversation inevitably leads to a series of Continue reading “Re-Think Your MCM Journey”
We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how Continue reading “MCM Disruption Fueled by the Burst of New FDA Approvals”
I recently watched a profile on 60 Minutes that profiled the author Alison Levine which motivated me to blog on some important insights into leadership. In case you don’t know her, Alison is the author of the New York Times best-selling book, “On The Edge”. The Edge reflects on the lessons learned from Continue reading “On the Edge of Failed Leadership: Start-up Mentality and Desire”
Their no-nonsense commitment to keeping WhatsApp free of advertising and respecting users’ privacy is what drew millions of users to the app when it launched in 2009. Two recent interviews—one with Wired UK and another with Forbes—dig deep into the founders’ backgrounds, revealing Continue reading “WhatsApp Founders: From Rejection to $Billion Payday”