The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing. Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time. Some may ask, Neil, “What exactly is digital transformation?” Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:
Now that we are well into Q1 of 2018 with Sales Marketing plans into the implementation phase, each of us our scrutinizing our brands and evaluating how to improve efficiency. It’s time to be able to quantify your strategies and tactics while adjusting to the unique market changes and fluctuations we are all faced with today. As we all know, technology has taken pharmaceutical marketing and revolutionized it in the last 5 years. Channels proliferated, and then converged; information turned into a monster in the cloud and MCM expertise and experience has become a premium for all sectors of the marketing economy.
Digital Marketing Guru, Pharma/Biotech Marketer, Industry Speaker, Basketball fanatic. #Digitaltransformation #MCM #Biotech
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