The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing. Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time. Some may ask, Neil, “What exactly is digital transformation?” Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:
Now that we are well into Q1 of 2018 with Sales Marketing plans into the implementation phase, each of us our scrutinizing our brands and evaluating how to improve efficiency. It’s time to be able to quantify your strategies and tactics while adjusting to the unique market changes and fluctuations we are all faced with today. As we all know, technology has taken pharmaceutical marketing and revolutionized it in the last 5 years. Channels proliferated, and then converged; information turned into a monster in the cloud and MCM expertise and experience has become a premium for all sectors of the marketing economy.
Digital Marketing Guru, Pharma/Biotech Marketer, Industry Speaker, Basketball fanatic. #Digitaltransformation #MCM #Biotech
#FWDPharma Great time meeting everyone virtually today during my talk on digital transformation in pharma biotech @fwdpharma. DM me for more details on M.O.L.E. #digitaltransformation
ESC 2020 – Jardiance joins Farxiga in showing heart failure benefit https://www.evaluate.com/vantage/articles/events/conferences/esc-2020-jardiance-joins-farxiga-showing-heart-failure-benefit
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Why Novavax's Coronavirus Vaccine Might Be First to Market @themotleyfool #stocks $NVAX $PFE $JNJ $AZN $MRNA https://www.fool.com/investing/2020/08/28/why-novavaxs-coronavirus-vaccine-might-be-first-to/
Takeda inks up to $500M collaboration with extra-cellular matrix biotech for NASH - https://endpts.com/takeda-inks-up-to-500m-extra-cellular-matrix-biotech-for-nash/
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- Defined Phases in Your Digital Transformation Journey.
- The M.O.L.E. System Perspective: Step towards Digital Transformation
- The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.
- MCM Optimization: An Inept Plan for Your Marketing Platform Causing Incompetent MCM Strategy!