Tag Archives: Marketing

Marketing MCM Start-up

MCM Disruption Fueled by the Burst of New FDA Approvals

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical.   In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

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Marketing Start-up WorkLife

On the Edge of Failed Leadership: Start-up Mentality and Desire

Minolta DSC
I recently watched a profile on 60 Minutes that profiled the author Alison Levine which motivated me to blog on some important insights into leadership. In case you don’t know her, Alison is the author of the New York Times best-selling book, “On The Edge”. The Edge reflects on the lessons learned from

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Marketing

Social Media & Systemic Marketing (Hint -it’s not a channel!)

system
A lot has been written about how social media is misunderstood, particularly in regards to determining ROI for this very important media marketing device. Notice I didn’t say, “channel”. The mistake that is being made is that individuals and companies are thinking of social media as a channel. Social media is a system not a simple marketing channel such as direct mail or print media. Systems thinking is

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Start-up WorkLife

CartBook in AZ

Having just moved to the Phoenix area I have had to make quite a lot of adjustments but the observations have been priceless at times.  I learned that the area is referred to as ‘The Valley” because that is physically where we live in a valley surrounded by beautiful mountains. Where I live in the valley of the sun is Old Town Scottsdale, which is the downtown section where you will find a concentration of restaurants and nightlife.  Old Town has been referred to as South Beach in the desert and if you have been to South beach, this is an accurate label.  Although, it certainly is

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