We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how
Digital Marketing Guru, Pharma/Biotech Marketer, Industry Speaker, Basketball fanatic. #Digitaltransformation #MCM #Biotech
23andMe to go public via Richard Branson’s SPAC https://www.statnews.com/2021/02/04/23andme-richard-branson-spac-ipo/ via @statnews
Roche hit by worst-case biosim assault—to the tune of $5.6B—as COVID-19 hurts new king Ocrevus https://www.fiercepharma.com/pharma/roche-hit-by-worst-case-scenario-biosim-assault-as-covid-19-hurts-new-king-ocrevus
Merck CEO Kenneth Frazier to retire at the end of June https://reut.rs/3oOxK2X
The Clock is Ticking: Pharma https://neilkeene.com/time-is-running-out-for-pharma-and-biotechs-slow-road-to-digital-transformation/
Bayer pharma chief admits to unfillable revenue gap despite potential blockbuster launches https://www.fiercepharma.com/pharma/bayer-pharma-chief-admits-to-unfillable-revenue-gap-despite-potential-blockbuster-launches
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- The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.
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