Monthly Archives: May 2019

Marketing MCM

The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.

The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing.  Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time.  Some may ask, Neil, “What exactly is digital transformation?”  Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:

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