The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing. Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time. Some may ask, Neil, “What exactly is digital transformation?” Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:
Digital Marketing Guru, Pharma/Biotech Marketer, Industry Speaker, Basketball fanatic. #Digitaltransformation #MCM #Biotech
Bristol Myers Squibb's Zeposia launches into crowded MS market https://www.fiercepharma.com/marketing/bristol-myers-squibb-s-zeposia-launches-into-crowded-multiple-sclerosis-market-amid-covid
ASCO data back AZ/Daiichi Sankyo’s Enhertu in new HER2 cancers https://pharmaphorum.com/?p=68099 via @pharmaphorum
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What Sanofi Might Buy With Its Regeneron Windfall https://www.barrons.com/articles/what-sanofi-might-buy-with-its-regeneron-windfall-51590590126 via @BarronsOnline
Novartis builds case for MS drug ofatumumab as FDA decision looms https://pharmaphorum.com/?p=67930 via @pharmaphorum
Venture capital found its footing in biotech. Then came the virus. #biotech https://www.biopharmadive.com/news/venture-capital-biotech-coronavirus/577644/ via @BioPharmaDive
- Defined Phases in Your Digital Transformation Journey.
- The M.O.L.E. System Perspective: Step towards Digital Transformation
- The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.
- MCM Optimization: An Inept Plan for Your Marketing Platform Causing Incompetent MCM Strategy!
- Analyzing Failure in Your Digital Content Strategy