Marketing MCM

Defined Phases in Your Digital Transformation Journey.

Have You Reached The Emergent Phase?

A clear map of where you are and where you are going is certainly a critical step to leading your team into a successful Digital Transformation. I spoke about this during my talk at the 2019 Digital Pharma East conference in the video below.

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Marketing MCM Start-up

The M.O.L.E. System Perspective: Step towards Digital Transformation

THE MOLE PERSPECTIVE

I recently spoke on digital transformation in pharma at the Digital Health Coalition (DHC) Summit hosted by AstraZeneca.  Here is a link to the featured content of the Summit: DHC October 2019

Virtually everyone that spoke to me after my talk pressed me to provide more details surrounding the MOLE concept that I presented and asked for more information on the 2020 workshop.  I’m proud to announce the workshop is complete, I’ve setup some events and I’ve summarized some key elements of the MOLE workshop for you in this series of 2 blogs. Enjoy…and please reach out with any questions or comments below.

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Marketing MCM

The Clock is Ticking: Pharma & Bio-tech’s Road to Slow Digital Transformation.

The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing.  Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time.  Some may ask, Neil, “What exactly is digital transformation?”  Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:

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Marketing MCM

MCM Optimization: An Inept Plan for Your Marketing Platform Causing Incompetent MCM Strategy!

bigstock-frustrated-young-business-man

Now that we are well into Q1 of 2018 with Sales Marketing plans into the implementation phase, each of us our scrutinizing our brands and evaluating how to improve efficiency.  It’s time to be able to quantify your strategies and tactics while adjusting to the unique market changes and fluctuations we are all faced with today.  As we all know, technology has taken pharmaceutical marketing and revolutionized it in the last 5 years. Channels proliferated, and then converged; information turned into a monster in the cloud and MCM expertise and experience has become a premium for all sectors of the marketing economy.

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Start-up

Analyzing Failure in Your Digital Content Strategy

It will take some disciple to determine your content problem, the ‘beast’, which will lead to your plan of attack, utilizing a new content management framework for success. It probably has been an easy task to figure out where you want to go in your marketing strategy, including content marketing. However, to really map to your planned ‘end in mind’ there has to be a step of discovery that includes a deep analysis of your failure. There is a bit of psychology involved here that works with all things – you don’t know where you’re going until you have figured out where you’ve been as a leader of your marketing or the company as a whole. A simple way to do this quickly and effectively is to ask yourself the 2 questions below and then take a look at the 3 quick fix categories. Then, review, discuss and analyze the failures without pointing at external factors as the only reason for failure. 
Question #1: Did you have a strategy?

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