Start-up – Neil Keene

The M.O.L.E. System Perspective: Step towards Digital Transformation

THE MOLE PERSPECTIVE

I recently spoke on digital transformation in pharma at the Digital Health Coalition (DHC) Summit hosted by AstraZeneca. Here is a link to the featured content of the Summit: DHC October 2019

Virtually everyone that spoke to me after my talk pressed me to provide more details surrounding the MOLE concept that I presented and asked for more information on the 2020 workshop. I’m proud to announce the workshop is complete, I’ve setup some events and I’ve summarized some key elements of the MOLE workshop for you in this series of 2 blogs. Enjoy…and please reach out with any questions or comments below.

Analyzing Failure in Your Digital Content Strategy

It will take some disciple to determine your content problem, the ‘beast’, which will lead to your plan of attack, utilizing a new content management framework for success. It probably has been an easy task to figure out where you want to go in your marketing strategy, including content marketing. However, to really map to your planned ‘end in mind’ there has to be a step of discovery that includes a deep analysis of your failure. There is a bit of psychology involved here that works with all things – you don’t know where you’re going until you have figured out where you’ve been as a leader of your marketing or the company as a whole. A simple way to do this quickly and effectively is to ask yourself the 2 questions below and then take a look at the 3 quick fix categories. Then, review, discuss and analyze the failures without pointing at external factors as the only reason for failure.
Question #1: Did you have a strategy? Continue reading “Analyzing Failure in Your Digital Content Strategy”

Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in Continue reading “Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)”

Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing — ReportHive

Report Hive Published a New Report Title “Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing” on its Market Research Database.

The pharmaceutical field has always experimented with and adopted technology to provide medical advancements, leading to robotic surgery systems, gene therapies, stem cell treatments, next-generation synthetic limbs and cameras that can […]

Continue reading “Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing — ReportHive”

The Value of Defining Your Omnichannel ‘Mess’

I like to ask, “What’s your system and how does it work?” In my time studying system thinking with Jamshid Gharajedagi, I transformed my thinking about organizational change for the future. If you haven’t read his book, “Systems Thinking, Managing Chaos and Complexity. A Platform for Designing Business Architecture”, I strongly recommend you check it out: Systems Thinking. I believe and still adopt today that the 1st step of taking on any project is to define the mess. Specifically, we need a preconceived understanding of Continue reading “The Value of Defining Your Omnichannel ‘Mess’”