MCM Disruption Fueled by the Burst of New FDA Approvals
Jun 26,2015 / By Neil Keene / No Comment
We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical. In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how