Marketing MCM Start-up

Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in

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Start-up

Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing — ReportHive

Report Hive Published a New Report Title “Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing” on its Market Research Database.

The pharmaceutical field has always experimented with and adopted technology to provide medical advancements, leading to robotic surgery systems, gene therapies, stem cell treatments, next-generation synthetic limbs and cameras that can […]

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Start-up

The Value of Defining Your Omnichannel ‘Mess’

I like to ask, “What’s your system and how does it work?” In my time studying system thinking with Jamshid Gharajedagi, I transformed my thinking about organizational change for the future. If you haven’t read his book, “Systems Thinking, Managing Chaos and Complexity. A Platform for Designing Business Architecture”, I strongly recommend you check it out: Systems Thinking.   I believe and still adopt today that the 1st step of taking on any project is to define the mess.  Specifically, we need a preconceived understanding of

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Marketing MCM

Re-Think Your MCM Journey

So, where are we now?
I recently have spoken with a few industry leaders at pharmaceutical industry conferences and inevitably they ask “Neil, how can I re-organize the way we do business to maximize my Multichannel and content marketing strategy?” This conversation inevitably leads to a series of

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Marketing MCM Start-up

MCM Disruption Fueled by the Burst of New FDA Approvals

We all know that the new Multi-Channel Marketing (MCM) can bring a stronger and more efficient focus for your integrated marketing efforts – regardless of your industry vertical.   In the past 5 years, I have launched several new products in the pharmaceutical and biotech industry and there has been a shift or ‘disruption’ with more focus on how

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