It will take some disciple to determine your content problem, the ‘beast’, which will lead to your plan of attack, utilizing a new content management framework for success. It probably has been an easy task to figure out where you want to go in your marketing strategy, including content marketing. However, to really map to your planned ‘end in mind’ there has to be a step of discovery that includes a deep analysis of your failure. There is a bit of psychology involved here that works with all things – you don’t know where you’re going until you have figured out where you’ve been as a leader of your marketing or the company as a whole. A simple way to do this quickly and effectively is to ask yourself the 2 questions below and then take a look at the 3 quick fix categories. Then, review, discuss and analyze the failures without pointing at external factors as the only reason for failure.
Question #1: Did you have a strategy?