The pharmaceutical industry’s implementation of digital marketing and use of a true multiple channel strategy has been under pressure for the past 10 years as virtually every other industry and sector has surpassed them in both customer-centricity and progress in digital marketing. Many pharma companies both big and small have been testing the integration of a customer engagement digital commercial model during this time. Some may ask, Neil, “What exactly is digital transformation?” Brian Solis, a digital analyst and best-selling author, has done significant amount of work in the digital space defines digital transformation as follows:Continue reading “The Clock is Ticking: Pharma & Biotech’s Road to Slow Digital Transformation.”
Now that we are well into Q1 of 2018 with Sales Marketing plans into the implementation phase, each of us our scrutinizing our brands and evaluating how to improve efficiency. It’s time to be able to quantify your strategies and tactics while adjusting to the unique market changes and fluctuations we are all faced with today. As we all know, technology has taken pharmaceutical marketing and revolutionized it in the last 5 years. Channels proliferated, and then converged; information turned into a monster in the cloud and MCM expertise and experience has become a premium for all sectors of the marketing economy.
It will take some disciple to determine your content problem, the ‘beast’, which will lead to your plan of attack, utilizing a new content management framework for success. It probably has been an easy task to figure out where you want to go in your marketing strategy, including content marketing. However, to really map to your planned ‘end in mind’ there has to be a step of discovery that includes a deep analysis of your failure. There is a bit of psychology involved here that works with all things – you don’t know where you’re going until you have figured out where you’ve been as a leader of your marketing or the company as a whole. A simple way to do this quickly and effectively is to ask yourself the 2 questions below and then take a look at the 3 quick fix categories. Then, review, discuss and analyze the failures without pointing at external factors as the only reason for failure.
Question #1: Did you have a strategy? Continue reading “Analyzing Failure in Your Digital Content Strategy”
“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.” ― James C. Collins, Good to Great: Why Some Companies Make the Leap… and Others Don’t
Good to Great was published back in 2001; however, I believe the quote above still serves as an overall guide for marketing organizations’ need to create innovation in Continue reading “Your Customers Don’t Want Your Marketing, They Want Your Innovation! (Part 1)”
Report Hive Published a New Report Title “Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing” on its Market Research Database.
The pharmaceutical field has always experimented with and adopted technology to provide medical advancements, leading to robotic surgery systems, gene therapies, stem cell treatments, next-generation synthetic limbs and cameras that can […]